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Wednesday, July 23, 2003

By Adrian McCoy, Post-Gazette Staff Writer

The ratings gods smiled upon several stations in the spring Arbitron ratings. Among total listeners, the following moved up a few notches in the pecking order, compared to where they were a year ago: WWSW-FM (from seventh to fourth), WRRK-FM from 11th to seventh and WZPT-FM (from 12th to ninth). WXDX-FM dropped to eighth place, from fifth a year ago.

In morning drive, WRRK's Jim Quinn edged into third place from seventh a year ago -- a gain of more than 2 ratings points, and up to fifth in cumulative ratings. The WZPT team of John, J.R. and Kate moved to ninth from 12th a year ago: John Cline, formerly of the WBZZ morning show, joined the team in February.

WXDX and Howard Stern lost some ground, dropping from third to a fifth-place tie with WSHH-FM, which moved up from eight. WBZZ-FM dropped to 10th place from fourth last year, although it remained No. 4 in terms of cumulative ratings.

Among 25- to 54-year olds, the top 10 stations were: WDVE-FM, WDSY-FM, WWSW, WRRK, WZPT, KDKA-AM, WSHH, WXDX, WJJJ-FM and WLTJ-FM. The top five morning shows among this age group: WDVE, WRRK, KDKA, WXDX and WDSY tied for fourth place, and WZPT, which moved into the top five -- up from ninth place a year ago.

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