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Friday, April 27, 2001

By Adrian McCoy Post-Gazette Staff Writer

The winter Arbitron ratings showed little change over the previous year. The most notable shift was for new kid on the block WKST-FM. It switched to a contemporary hits format in October and found its way back into the top 10, more than doubling its listenership and debuting in eighth place among overall listeners. WSHH-FM made some gains, moving to seventh from ninth place compared to year-ago figures.

In morning drive, WJAS-AM made strides compared to last year, moving to sixth place from ninth a year ago, and gaining more than one rating share point. Perhaps it reflects the draw of longtime morning radio personality Jack Bogut, who moved to morning drive on WJAS last August. Newcomer WKST moved into 10th place in morning drive.

In the key 25- to 54-year-old age group, the top 10 stations were: WDVE-FM, WDSY-FM, WWSW-FM, WBZZ-FM, KDKA-AM, WRRK-FM, WXDX-FM and WSHH tied for seventh place, WJJJ-FM, with WZPT-FM and WKST tied for 10th place. The top five morning shows for this age group were: WDVE, WBZZ, WXDX, KDKA and WDSY.

Among listeners 12 and over, Monday through Sunday, 6 a.m. to midnight
Winter 2001	Winter 2000
1. KDKA.......12.6	KDKA.......12.4
2. WDVE.........7.8	WDSY.........8.3
3. WDSY..........7.1	WDVE.........7.0
4. WBZZ .........6.2	WBZZ .........6.3
5. WJAS..........5.9	WJAS..........5.7
6. WWSW........5.5	WWSW........5.2
7. WSHH..........5.1	WJJJ...........5.0 (t)
8. WKST..........4.7	WXDX...........5.0 (t)
9. WXDX..........4.4	WSHH..........4.1
10. WRRK.........3.4	WAMO..........3.7
Morning drive, from 6 to 10 a.m.:
Winter 2001	Winter 2000
1. KDKA......17.8	KDKA......18.3
2. WDVE........8.9	WDVE........8.1
3. WBZZ.........7.2	WDSY.........7.1
4. WDSY .......6.2	WBZZ ........7.0
5. WXDX.........5.9	WXDX..........6.1
6. WJAS........5.1	WRRK..........4.5(t)
7. WRRK........4.9	WWSW........4.5(t)
8. WWSW......4.6	WJJJ............4.1
9. WSHH........4.2	WJAS...........3.8
10. WKST........3.5	WSHH...........3.3

Each number represents a share of the market.

(t) denotes tie

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