Steelers change pricing structure, raise ticket prices


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For the first time in their 82 seasons, the Steelers will charge different prices for different games in 2014. And, for the first time in two years, they will raise those ticket prices.

The Steelers raised prices across the board by an average of 3.5 percent for 2014 and will have three levels of pricing for each ticket, called variable ticket pricing.

Preseason games will be reduced by 20 percent or more (depending on seat location) from 2013, and there will be two prices for the same seats for games in the regular season, one called “black” and the other “gold.”

It’s a system other NFL teams are using as well as the Pirates, Penguins, Pitt football and basketball, and virtually every other pro sports league and college teams.

Steelers season ticket-holders received the information in the mail this week, and the bottom line for them is it will have little impact other than the 3.5 percent rise in the total cost of their ticket package. Most of the impact will be on the secondary ticket market.

All Steelers home games have been sold out since 1972 and all but a small number are season ticket-holders. The only affect those different prices might have on them is if they want to re-sell them. Presumably, they would get less for the lower-cost ticket and more for the higher-cost ticket when they re-sell.

“We have listened to our fans to gauge the value of each game,” spokesman Burt Lauten said, “and this variable plan will allow them to get the best value for their ticket.’’

The Steelers will not determine the prices of individual game tickets until the NFL reveals the regular-season schedule. Presumably, the cost for a Thursday night home game against Houston would be lower than a Sunday game against the Baltimore Ravens. In 2013, individual game tickets started at $66 when a limited number were offered for sale.

Two prospects visit

The Steelers entertained two more college prospects Friday at their South Side facility, safety Brock Vereen of Minnesota and wide receiver Bruce Ellington of South Carolina.

Vereen, whose brother Shane is a running back with the New England Patriots, is ranked seventh among strong safeties by NFLDraftScout.com. He is 6 feet, 200 pounds and is projected by that site as a sixth-round pick.

The service ranks Ellington 13th among wide receivers, but, because the draft is so deep in prospects at the position, it projects him to go in the second or third round. He is 5-9, 177 with 4.45 speed.


First Published April 4, 2014 3:04 PM

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