O'Bannon trial, Day 3, at a glance
The day's developments: Stanford economics professor emeritus Roger Noll, the plaintiffs' expert witness on antitrust theory, continued to be cross-examined by the NCAA for three hours. NCAA attorney Rohit Singla did not seem to make much progress in dispelling Noll's opinion that relevant markets exist for the licensing of players' names, images and likenesses. More significantly, Judge Claudia Ann Wilken asked Noll some questions before he left the stand about the idea of the integration of athletics and academics -- one of the NCAA's procompetitive justifications for its restrictions on athletes. Noll, who is being paid $800 an hour by the plaintiffs, gave reasons why the integration of athletics and academics is not a valid procompetitive justification for anticompetitive restraints.
Impact on trial: Wilken's questions might possibly give a hint as to what she thinks some of the key questions are at this point in the trial.
What's ahead: Today, each side will call an expert witnesses with knowledge of the TV business -- Neal Pilson, former president of CBS Sports, for the NCAA and Edwin Desser, president of Desser Sports Media, for the plaintiffs.