BRADENTON, Fla. -- Tim Schuldt resigned today as the Pirates' chief marketing and sales officer to take a similar position with Motorsports Authentics in Charlotte, N.C.
Schuldt spent two-plus years in his position with the Pirates and oversaw all matters related to marketing, advertising and ticket sales. He was largely responsible for the "We Will" brand the team began using last season and will continue in 2007, as well as the transfer of radio rights from KDKA to Clear Channel.
"We've restructured our department to seize opportunities and have built an excellent team which has done so," Schuldt wrote in an email. "We've substantially grown revenues by the millions."
Motorsports Authentics, a newly created company, is a joint venture of Speedway Motorsports Inc., and Interstate Speedway Inc. Schuldt will lead the company's marketing, brand management and team relations.
Schuldt accompanied Pirates owners Bob Nutting and Kevin McClatchy on their visit to Pirate City earlier in the week.
More details in tomorrow's Pittsburgh Post-Gazette.