Radio stations must operate in a way that pays the bills

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I read a letter from a gentleman in Mt. Lebanon who expressed some dissatisfaction with the recent changes in local radio. I concur with his sentiments that there are too few radio stations that serve the easy listening music that so many enjoy. At the same time, radio stations operate much the same way any business does, which is that they rely on sponsors. 

If a particular radio format, be it talk or music, cannot interest people who are willing to advertise, the station must adapt to a market that will provide needed funds, or padlock the door. None of these stations works on a public service basis.

If a talk show opines regarding politics or seems to favor one or the other side of the political point of view, consider that it is not a news station but one that offers opinions regarding news stories. Talk show hosts who offer such opinions are either successful or they are not.

I, too, miss the music and the hosts, but I also listen to some talk radio, if nothing else but to know what other people are saying regarding what is going on in the world around us. I don’t always agree, but I do not ignore diverse opinions. An opposite point of view is a good thing provided it is applied with a fair amount of objectivity.

NICK LIBERTO
Blawnox


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