Advertising waste

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In reference to Page A-7 of the Dec. 22 Post-Gazette with the full-page ad from Highmark: At what cost did this holiday greeting appear?

This and all the other ads from Highmark and UPMC are coming from patient premiums. This ad alone could pay for hundreds of emergency room visits, heart bypass or hip operations, or thousands of prescriptions. This waste of subscribers’ money should stop!


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