Craig Davis, CEO of VisitPittsburgh, speaks on the advertising campaign unveiled Tuesday to promote the city as a tourist attraction.
By Kaitlynn Riely / Pittsburgh Post-Gazette
“Come visit” has long been the message of VisitPittsburgh, the region’s tourism marketing and promotion agency.
Now, that message is being amplified.
Earlier this summer, Pittsburgh was listed by the Travel Channel as one of the top 10 “All-American Vacations of 2014.” VisitPittsburgh is capitalizing on the honor — one of several given to the city in recent years — by rolling out an advertising campaign that will sing the city’s praises across print, web, mobile, e-blasts, video and social media.
VisitPittsburgh previews fall events
Craig Davis, president and CEO of VisitPittsburgh, talks about fall events planned for Pittsburgh and visitors. (Video by Nate Guidry; 8/27/2013)
VisitPittsburgh rolls out national advertising campaign
VisitPittsburgh rolls out national advertising campaign to promote the city. (Nate Guidry; 8/12/2014)
VisitPittsburgh's national ad
The Pittsburgh commercial is running in Times Square, and on television in Philadelphia, Washington D.C., and Toronto.
“Pittsburgh is finally getting the attention we have so long deserved,” said Craig Davis, president and CEO of VisitPittsburgh. The new advertising campaign was unveiled this morning at PNC Park, where Mr. Davis was joined by Pennsylvania First Lady Susan Corbett, Allegheny County Executive Rich Fitzgerald and other local officials.
More attention is coming, Mr. Davis said. In November, Conde Nast Traveler’s UK edition will feature a piece on “Why Pittsburgh is Hip.”
“We’ve got a lot to be proud of,” Mr. Fitzgerald said.
A video featuring the city and its sights has been playing in New York City’s Times Square since July, and advertisements will be targeted to people in cities including Chicago, Philadelphia, Toronto and Washington, D.C., said Mr. Davis.
VisitPittsburgh also is having a contest that will engage people online by offering trips to Pittsburgh.
Pittsburghers might not see the advertisements unless they leave town, but the agency also is asking residents themselves to spread the news that Pittsburgh is a travel destination to friends and family in other parts of the country, especially through social media.
Kaitlynn Riely: firstname.lastname@example.org or 412-263-1707.
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