Travel notes: Air travel catering to America's affluent

Share with others:


Print Email Read Later

If you are among America's well-to-do, you may have noticed that the airline industry has been rolling out the red carpet for you lately.

For good reason. The number of affluent travelers has risen in the past few years, according to a report by the travel marketing agency MMGY Global and research firm Harrison Group.

Defined as those with an annual household income of $250,000 or more, affluent travelers make up 6 percent of the leisure travel market, up from 4 percent in 2010, according to the report. Women constitute most of those travelers at 54 percent, up from 42 percent in 2010, the report said.

The airline industry has responded with roomier seats and better onboard entertainment and food.

But affluent travelers are also getting the royal treatment at airport terminals.

Delta recently expanded a program that uses Porsche Cayenne S. Hybrid vehicles to take what the airline calls "high-value" customers from one gate to another to make sure they don't miss their connecting flights.

The program began on a trial basis in Hartsfield-Jackson Atlanta International Airport in 2011 and has been expanded in the last month to Los Angeles International Airport, John F. Kennedy International and Minneapolis-St. Paul International.

"We've found a unique opportunity to surprise and delight customers while assisting customers between connecting flights," said Mike Henny, director of customer experience for Delta.

Meanwhile, American Airlines has expanded its Flagship Check-in program. The airline's elite passengers, such as international first-class travelers, are met at the curb by a sky captain and a ticket agent and are escorted through a special entrance into the terminal. Once inside, they get to cut to the front of the security screening lines.

The Flagship Check-in program is primarily for influential travelers who are invited to join by the airlines. The invited travelers have included the late film critic Roger Ebert and the Rev. Jesse Jackson, according to airline officials.

The program began at LAX a year ago and was expanded in the past few months to Chicago's O'Hare International Airport, JFK and Miami International Airport. The next Flagship Check-in entrance is expected to be added at Dallas-Fort Worth International Airport in the next year or so.

Smartphone research differs by gender

More than half of America's travelers rely on a smartphone to research their holiday travel plans.

But where they do that research depends on their gender, according to a survey of about 1,000 Americans by the travel website Priceline.com.

Women are more likely than men to research holiday travel in bed by a margin of 50 percent to 45 percent, according to the survey.

Men are more likely than women to research travel options in the bathroom by a margin of 28 percent to 16 percent, the survey found.



You have 2 remaining free articles this month

Try unlimited digital access

If you are an existing subscriber,
link your account for free access. Start here

You’ve reached the limit of free articles this month.

To continue unlimited reading

If you are an existing subscriber,
link your account for free access. Start here