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Who is Marty of Marty's Market?

Regina Koetters owns the place, but the name of her store on Smallman Street in the Strip District is Marty's Market.

What's up with that, we wondered?

"A person's name is welcoming, and Marty is gender neutral and ethnically ambiguous, making it all the more inviting and inclusive, and it permits us to cook any style of food here," says Ms. Koetters. "The word 'market' infers commerce and activity, but isn't explicitly specific thereby allowing us to be more than a grocery store."

Koetters' parents, Martin J. and Jacquelyn R. Koetters, live in Sarasota, Fla.