"Duck Dynasty" merchandise hits stores

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HIGH POINT, N.C. -- It's a fowl business, but "Duck Dynasty" has feathered the nest of reality television's favorite family, the Robertsons, and made them "happy, happy, happy." Now the popularity of the A&E show has migrated out of the duck blind and into home furnishings, among other things.

At the Fall High Point Furniture Market, Tennessee-based Jackson Furniture debuted its "Duck Dynasty" upholstery collection. It's all camo all the time, with more than 25 pieces including recliners, pullout sofas, club chairs and ottomans covered in Realtree camouflage and duck design camo. So your wife can't find you in your man cave.

Furniture snobs may find the line curious, even frightening, but fans of the show and cabin owners will be drawn like ducks to a call. The recliners will range in price from $499 to $699.

The family's multimillion-dollar empire is based on duck calls for hunters as well as deer calls and accessories under the Buck Commander label. Duck Commander is the best-selling brand in the country.

The company's name is the nickname of its founder, patriarch Phil Robertson, who played quarterback with Terry Bradshaw at Louisiana Tech University and turned down the NFL draft to follow his passion, duck hunting. He and his wife, Miss Kay, and their four sons are all featured on the show.

All of the male regulars are known for their wild, woolly backwoodsmen-style beards: Willie (now the company's CEO and the one responsible for growing it into a global operation), Jase, Phil and Uncle Si. They inspired a new mobile app game from A&E, "Duck Dynasty: Battle of the Beards." Players' beards grow as they successfully complete tasks. Also available from A&E is the "Duck Dynasty" Segway and kids camo rain boots. All are available at www.shop.history.com.

The Robertsons' redneck style and fun doesn't have to end when the sun goes down. You can sleep with your bearded friends. Walmart sells a microfiber body pillow with the four faces of the show emblazoned on it. Both Walmart and Cabela's carry the brand's camo bedding including sheets, comforter and fleece throws.

For serious hunters, Duck Commander and Buck Commander items can also be found at Cabela's and L.L.Bean.

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