East End Brewing Co. is minting 'money'

In early May, Scott Smith invited loyal customers to help grow East End Brewing Co. by becoming "good beer investors" -- putting down $1,000 now to be redeemed for future $1,000 worth of beer and merchandise -- as he moves the brewery to a new building he's purchased in Larimer.

He reports that he's more than halfway to his goal of signing up 100 such investors, with 54 people who've paid.

And he's ready to give them the first of the counterfeit-protected vouchers he had printed by Alisa Dix at her Third Termite Press in Oakland. They'll be available (with driver's license check and a signature) on Saturday, July 9, during "Growler Hours" at the Homewood brewery, which at that time also is releasing bottles of its Bigger Hop double IPA.

Investors are promised a shot at buying some of the bottles as part of the "preferred status" they earn for limited releases and other events. Other perks include invites for two to "a Private Grand Opening Shindig at the new brewery," and each investor gets his or her name on a wall there.

Investors so far include a fan who lives in New York. Proud to be the first corporate investor is Deeplocal, the East Liberty-based technology design and development studio. CEO Nathan Martin says they'll use the certificates to reward employees. "It's a nice mini gift."

Mr. Smith has promised to buy back any unspent vouchers after three years. Read more about the Good Beer Investor Program at eastendbrewing.com.

Plans for Big Pour Week are progressing. Organizers this week are putting out a call for proposals for events to happen Sept. 7 to 9, building to Sept. 10 and the fifth Big Pour, the beer, art and food fundraiser at Construction Junction in Point Breeze.

Restaurants, bars and other entities are invited to submit proposals for beer dinners, tastings, tours and other events on those days, as well as the day after, Sunday, Sept. 11. Big Pour organizer and Construction Junction board member David Lagnese is offering two ways to be part of the week: informal, non-ticketed events and ticketed events that benefit Construction Junction.

He's telling venues that they will plan their own events, but the Big Pour will help promote them (with the Post-Gazette, which is the media sponsor) and facilitate ticket sales (with its sales partner, Show Clix).

He has a proposal form he can send to interested parties or they may just email a general description of their event ideas --including craft beers to be featured -- to him at david.lagnese@verizon.net.

Bob Batz Jr.: bbatz@post-gazette.com or 412-263-1930.


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