The public is invited to the Lawrenceville brewpub to “add atmosphere” to the show.
Lots of dog-owning beer drinkers know how much dogs like beer. But did you know there's a beer made especially for dogs?
Dog Star Brewing Co. makes nonalcoholic beer for your pup, using malted barley, filtered water and all-natural beef flavorings.
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The Dog Star Brewing Co. makes a non-alcoholic -- and beef-flavored -- Happy Tail Ale. Jaime Miller, of Napa, Calif., who co-founded the company with her husband, Kevin, says she hopes to make their pet product more widely available, but, "Right now, we're just selling locally and online. I get e-mails every day from all over the world from people asking when it will be available in their area, but the truth is that it's difficult to ship." A six-pack is $9.99 plus $14.94 shipping and handling. For more info: www.beerfordogs.com.
East End Brewing Co. isn't the only one offering homebrewers a chance to see their brews in the commercial spotlight.
Samuel Adams is kicking off its American Homebrew Contest, which invites consumers to submit their recipes. Founder (he started as a homebrewer) Jim Koch and others will select five top recipes, which will be sent, with their creators, to the Great American Beer Festival in Denver, where Samuel Adams will announce the two winning recipes.
Those two will be brewed and included in the "LongShot" mixed six-pack that will go on the national market in February 2007. The company also will include a homebrew created by one of its employees in its own annual in-house contest. The six-pack will have two bottles of each homebrewer's recipe.
Entries must be received between Aug. 1 and 18. You can get details -- and even buy a homebrew kit, complete with a how-to video ($115.20 plus shipping and handling) -- via its Web site, www.samueladams.com.
As reported here previously, Pittsburgh's East End Brewing will brew a batch of the homebrew that's judged "best of show" at a more-fun-than-serious homebrew competition at the Sharp Edge Creekhouse in Crafton on Aug. 19 and 20.
The beer will then be sold at all the Sharp Edges. You can get entry packets -- and homebrew kits, for that matter -- at South Hills Brewing Supply and Triangle Homebrewing Supply in the Strip District. For more, visit www.sharpedgebeer.com or call or 412-922-3617 ext. 12.
Ex-Steeler Jerome "The Bus" Bettis, who also has his own mustard, is being pictured on cans and aluminum bottles of IC Light, continuing a Pittsburgh Brewing Co. tradition.
That's Bettis, too, on the Miller commercials making "man laws" (www.manlaws.com).
-- Bob Batz Jr.