Some believe the world will end in 2012. Want proof? Just watch the Hysteria Channel (e.g. History's H2) and you'll see plenty of supporting theories, from Revelations to the Mayan Calender. Despite the dire predictions, Pantone has decided to go out in a blaze, announcing Tangerine Tango as the color of the year.
"Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it," says Leatrice Eiseman, executive director of the Pantone Color Institute. "Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow to form a high-visibility, magnetic hue that emanates heat and energy."
Last year the color was Honeysuckle, which Pantone says encouraged us to face everyday troubles with verve and vigor. The more vibrant Tangerine Tango promises "to provide the energy boost we need to recharge and move forward." According to Pantone, pop culture, fashion and finance all influenced the conclusion that Tangerine Tango represents tempered optimism and a move to better times ahead. Over the past several years, orange has grown in popularity and acceptance among designers and consumers alike. Fashion designers including Tommy Hilfiger, Victoria Beckham, Nanette Lepore, Elie Tahari and Adrienne Vittadini have all incorporated the color into their spring collections.
Look for Tangerine Tango and similar shades of orange to appear on everything from bicycles to handbags, chairs to china. Cheerful yet sophisticated, it's a color that spells style. Think Hermes and you get the picture.
First Published January 10, 2012 5:00 AM