Pennsylvania utility companies may just as well have been burning
dollar bills to generate the state's electricity, as far as critics were concerned.
For electricity that cost Pennsylvania customers $1, the rest of the country was paying
only 85 cents. In some parts of the state, including Pittsburgh, the difference was even
greater.
State officials feared those high rates were costing the state jobs, as new and
existing companies alike sought out friendlier locales 38 states had lower rates.
Pennsylvanias high price for power translated into higher prices on everything from
a loaf of bread at the supermarket to a new dress at Kaufmann's.
The rates were so high they triggered a revolution, one to allow people to dump their
local utility and shop around for a cheaper electricity supplier.
So it wasnt as significant as the Boston Tea Party. Call it the Pennsylvania
Power Play.
The stakes are enormous. The U.S. electricity industry, with $200 billion in sales, is
twice as large as the long-distance telephone market. Pennsylvanians spend $10 billion on
power each year. If the states rates dropped to the national average, residents and
businesses would save $1.5 billion a year.
The push to reform the U.S. power industry has generally come from big business, the
customers who stand to gain the most from cheaper electricity prices.
"The typical guy is not sitting at home saying, Hmm, Im paying too
much for electricity
I wish I had a choice. Thats not the way it
went," said Phil Baratz, president of Total Gas & Electric, a Florida power
supplier. "Its really been the major players
looking to force this down
through the utility commissions."
The theory, contested by some, is that competition is the only way to keep electricity
prices low in the long run.
Wiring the country for electric service a century ago was too big and too expensive a
task for companies to compete with one another. Instead, the utility companies were
granted monopoly status and state regulators were charged with keeping a close eye on
them. The utilities were to maintain a safe, adequate and reliable power supply for the
public while not wasting ratepayers money.
In exchange for this government scrutiny, the utilities received a guaranteed return
based on their investment in generators, wires and other equipment.
Trouble was, in Pennsylvania and virtually everywhere else, utility regulators were
seen as lapdogs, signing off on a utilitys every expenditure, increasing electric
rates and utility profits at the same time. As the head of one southern utility once
explained: "This is the only business where I can make money by redecorating my
office."
John Hanger began preaching new ideas as a Pennsylvania Public Utility Commissioner in
1994. His message was blunt. "Weve done a lousy job, frankly," he said
more than once. Introducing some free-market competition was better than continuing the
disaster of total government regulation, he believed.
In another age, breaking up the countrys electric utility monopolies would have
been deemed too radical an idea. But in the 1990s it fit in well with the Republican
Partys increasingly popular call for smaller government and less interference with
business.
By 1996, PUC Chairman John Quain, at the behest of Gov. Tom Ridge, was meeting with
Pennsylvania utilities, outside suppliers, consumer representatives, environmentalists and
others to create a plan for restructuring the industry.
Ridge put his full weight behind the effort on Nov. 18, 1996. With the support of
Democratic mayors Tom Murphy of Pittsburgh and Ed Rendell of Philadelphia, Ridge called on
the Legislature to quickly approve the proposal the group had hammered out.
Fifteen days later, he signed the Electricity Generation Customer Choice and
Competition Act into law. Within months, Pennsylvania had the most active competitive
electric market in the country, a quarter-million customers searching out the best offer
from among dozens of suppliers.
Oh, some objections were raised. The Utility Workers Union of America, fearing that
increased competition would lead to fewer jobs for its members, embarked on a public
awareness campaign arguing that the system wasnt broke, so there was no need to fix
it.
But in Pennsylvania, at least, the train had already left the station.
Introducing competition "is the single most important state law affecting business
and economic development that has been passed by the Legislature in the past 20
years," said Hanger, who is now a senior fellow at the Center for Competitive Markets
think tank.
Indeed, representatives from the Building Owners and Managers Association of Pittsburgh
of Pittsburgh, the International Mass Retail Association, the Greater Pittsburgh Hotel
Association and others gathered in February to send the PUC a pointed message not to cave
into utility interests as it wrote the rules to put the law into effect.
"We are working hard to encourage the restructuring of the electric industry in
Pennsylvania which will ultimately lead to a competitive environment and growth of
Pennsylvanias economy," said Andy Gawlas of Kaufmanns Department Stores,
representing the Pennsylvania Retailers Association.
Today, 3.5 million Pennsylvania business and residential customers have the chance to
choose a new electric supplier in order to start seeing lower rates in January. The rest
of the states 5.2 million electric customers will have to wait until 2000.
The change is "good news for families who struggle to pay the bills," Ridge
said when he signed the Customer Choice Act into law. "Good news for small business
people who are trying to stay afloat. And good news for large employers [who] provide
Pennsylvanians thousands of family-sustaining jobs."