Sports station expands KDKA to FM

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Pittsburgh is getting a new sports talk station -- the first on the FM dial.

Starting Feb. 15, Sportsradio 93.7 The Fan will launch with some pretty high-profile call letters -- KDKA-FM.

"Pittsburgh is a huge sports town. It's a city that lives for sports. This radio station was created and built for those fans," said Michael Young, senior vice president and market manager for CBS Radio Pittsburgh. "It is local in every sense of the word. The station's sole focus and mantra is going to be all sports, all the time for the fans of Pittsburgh."

The new format displaces contemporary hits station WBZW-FM (93.7), better known as B94. That format and music mix is being blended into sister station WZPT-FM (100.7), which has a hot adult contemporary format. The hybrid format will feature current hits, along with hits from the 1990s and 2000s.

At the new Sportsradio 93.7, the programming lineup will be mostly local, Young said, and will consist of sports talk and news reports.

The new sports format will also be available online, along with blogs, game scores, community groups and message boards, and on mobile devices such as the BlackBerry and iPhone.

It will compete with two other sports/talk formats on the AM dial -- WEAE-AM (1250)/ESPN Radio 1250 and WBGG-AM (970)/Fox Sports 970.

The KDKA-FM sports format is being programmed by Terry Foxx, who most recently was program director for ESPN Radio in Bristol, Conn. Mark Mason of CBS Radio, who was one of the forces behind the launch of WFAN-AM in New York, has also been involved in the KDKA-FM launch.

KDKA-AM sports director Jeff Hathhorn will be sports director for the new FM. Jim Colony and Kalena Bell will be anchors and reporters for the news department. The talk host/commentator lineup will be announced before the station launches.

With the demise of the contemporary hits format on WBZW, its morning host Bubba moves to morning drive (5 to 9 a.m.) on WZPT, joining morning hosts J.R. Randall and Shelley Duffy. WBZW morning co-host Melanie Taylor moves to midday (9 a.m. to 2 p.m.) on WZPT. WZPT midday host Scott Alexander moves to the 2 to 6 p.m. shift. WBZW weekend host Zack will move to the WZPT 6 to 11 p.m. evening shift.

"This is a once-in-a-lifetime opportunity to create a super pop music station for the audiences of both B94 and STAR 100.7," said Keith Clark, vice president, programming, CBS Radio Pittsburgh.

Adrian McCoy can be reached at 412-263-1865 or .


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