NEW YORK -- Time Inc., adding to its reach in the golf world, has acquired SirenServe Inc., owner of Web site Golf.com.
Financial terms of the deal weren't disclosed.
Time Inc., owned by Time Warner Inc., said it acquired the company from a consortium of owners, including General Electric's NBC Universal, New York Times Co. and private investors.
The company said Golf.com will be run by its Time4 Media division under Golf Magazine publisher Chris Wightman. Michael Lazerow, SirenServ's 31-year-old founder and chief executive, will become general manager of Golf.com and GolfOnline, Time Inc. said.
"The acquisition of the best URL in golf is exciting for our company because, along with our powerful portfolio of trusted brands Golf Magazine, GolfOnline, Sports Illustrated and SI.com's Golf Plus, we now will be able to offer our clients and partners unprecedented reach in print and online in the golf space," John Squires, co-chief operating officer of Time Inc., said in a staff memo Monday.
Shares of Time Warner rose 3 cents to $17.10 in late-morning trading Monday on the New York Stock Exchange. The media and entertainment company is based in New York.