Rolls-Royce Motor Cars Ltd., the ultraluxury unit of Bayerische Motoren Werke AG, will probably post a fifth consecutive year of record sales, helped by demand in China and Japan, according to its chief executive officer.
Rolls-Royce unveiled the custom-made Pinnacle Travel Phantom, a new Bespoke Collection motor car, at the Beijing Motor Show this week.
Rolls-Royce did not announce pricing but it is expected to be around half a million dollars.
Sales in China will probably be a record this year, while deliveries in Japan have surged under the economic policies of Prime Minister Shinzo Abe’s administration, CEO Torsten Mueller-Oetvoes said in an interview in Beijing.
“The world economy is much stronger than it had been before,” Mr. Mueller-Oetvoes said in an interview before the Beijing auto show, which opens to the public next week. “You always see certain countries which are puzzling but Europe is coming back now, United States is very strong back. I think China is still a very sustainable economy over the next years to come.”
His comments underline how demand for Rolls-Royce Motor vehicles has remained resilient in China, the world’s largest auto market, despite a crackdown on corruption and campaign against official extravagance that’s chilled luxury spending from fine dining to Swiss watches.
The Goodwood, U.K.-based manufacturer delivered 3,630 cars globally last year for a fourth consecutive annual sales record, buoyed by a jump in Middle Eastern deliveries and gains in China.