Seasonal dip in local news ratings not as low

Share with others:


Print Email Read Later

We are still watching the local TV news, but with spring here at last, it appears we'd rather be outside.

The most recent Nielsen Co. book closed May 21 and in general, ratings were down from the last sweeps period, which ended Feb. 26. That last sweeps included the Olympics as well as daily doses of Snowmageddon hysteria, so the drop is understandable.

PG graphic: TITLE
(Click image for larger version)

Compared with this time last year, however, figures for the Big 3 were generally higher. KDKA in particular made inroads in the morning newscasts, although WTAE still leads at 4:30, 5 and 6 a.m. in household ratings, which represents a popularity percentage of the roughly 1.1 million TV households in Pittsburgh's market. KDKA was first at noon, 5, 6 and 11 p.m.

WTAE was second in households at noon, 5, 6 and 11 p.m. WPXI, which led households during the Olympics at the results-heavy 6 and 11 p.m. slots, dropped to third this time. It still maintained a bump in the key 25-54 age demographic, however, pulling a second-best 2.5 rating and 10 percent share at 6 p.m. and top marks of 3.5 and 10 at 11 p.m. Each point in the 25-54 demographic rating represents 10,860 people.


Maria Scuillo: msciullo@post-gazette.com or 412-263-1478 or @MariaSciulloPG.

Join the conversation:

Commenting policy | How to report abuse
To report inappropriate comments, abuse and/or repeat offenders, please send an email to socialmedia@post-gazette.com and include a link to the article and a copy of the comment. Your report will be reviewed in a timely manner. Thank you.
Commenting policy | How to report abuse

Advertisement
Advertisement
Advertisement

You have 2 remaining free articles this month

Try unlimited digital access

If you are an existing subscriber,
link your account for free access. Start here

You’ve reached the limit of free articles this month.

To continue unlimited reading

If you are an existing subscriber,
link your account for free access. Start here