Radio notes: WPGB tops morning drive ratings

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Conservative talk hosts Jim Quinn and Rose Tennant are shaking up the morning drive ratings.

KDKA and WDVE have traditionally dominated the top of the morning ratings, but in the June Arbitron ratings WPGB-FM (104.7) and "The War Room With Quinn and Rose" was the No. 1 morning show for the first time among total listeners.

KDKA was second and WDVE was third in morning drive.

Among the target audience of 25- to 54-year-olds, WDVE's Jim Krenn and Randy Baumann held on to the top spot, while WPGB ranked second.

WPGB program director Jay Bohannon says the current political climate has a lot to do with the upset.

"Quinn and Rose have been getting more and more popular. Their numbers have been growing since the last presidential election. There have been a lot of issues which people have strong feelings about with this administration -- with the rise of the tea parties, there's certainly a groundswell of like-thinking people that have perhaps added to the momentum we had.

"[Rush] Limbaugh grew phenomenally during the Clinton years. The rise of conservative talk radio happened at that time."

The advent of Arbitron's Portable People Meter, which electronically measures people's listening habits and replaced the old written diary method, has also had an impact on the ratings.

"There certainly has been a shift," Mr. Bohannon said. "Our station took a little hit in the beginning. We made some adjustments and apparently they worked. But I don't know that you can credit that as much as the tide of popular opinion about the shows and what the topics are. I believe the things our hosts talk about are things people care about more."

WYEP changes

Adult alternative station WYEP-FM (91.3) is shifting its Sunday lineup on Aug. 1 and adding two programs -- one local, one syndicated -- that will appeal to folk music fans.

"Folk Alley" will air Sundays at 6 a.m. "Folk Alley" is produced at WKSU-FM in Kent, Ohio. The program is a mix of singer/songwriters, Celtic, acoustic, Americana, traditional and world music.

"The WYEP Coffeehouse," with WYEP Morning Mix host Cindy Howes, will feature contemporary singer-songwriters and folk classics. It airs at 8 a.m.

"The Roots and Rhythm Mix" continues to air at 11 a.m. with a new host -- Jesse Novak.

"An American Sampler," which had aired for four hours on Sunday mornings, moves to Sunday from 5 to 7 p.m.


Adrian McCoy: amccoy@post-gazette.com or 412-263-1865.


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