Bloomberg News is quoting Global Equities Research in San Francisco saying shoppers bought as many as 200,000 Apple iPhones the first day after the device went on sale Friday.

That would meet analysts' top projections, suggesting Apple Chief Executive Officer Steve Jobs will reach his goal of making mobile phones as profitable to the company as computers and the iPod.

Analysts' estimates ranged from 50,000 to 200,000 units.

First Published: July 2, 2007, 4:15 a.m.