BEVERLY HILLS, Calif. -- Viewers have long complained about Sunday night football games running past 7 p.m. and bumping back the start time of their favorite shows. This fall they will be able to sign up at CBS.com to get an alert e-mailed to them or sent to their cell phone alerting them that a delay will happen. Later, a second alert blast will notify them of the correct start time for prime-time shows.

George Schweitzer, president of the CBS Marketing Group, said the network is also working with engineers at TiVo to find a way to send updates to the TiVo program guide so program recordings will adjust to account for football overruns.

First Published: July 19, 2007, 6:30 p.m.