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Friday, April 25, 2003

By Pittsburgh Post-Gazette

The Winter 2003 Arbitron figures continue to show KDKA-AM and WDVE-FM as top dogs 1 and 2, although there were some shifts further down in the pecking order.

WZPT-FM, aka Star 100.7, could say its own star is rising: The '80s/'90s/current hits station picked up listeners compared to winter 2002, going to eighth place overall, up from 12th, and to 10th place in morning drive. Among 25- to 54-year-olds, its rise was even more dramatic, shooting to the No. 3 spot: it was No. 9 a year ago. Its morning show, which recently added John Cline from the WBZZ morning show to its roster, ranked fifth among this age group.

The contemporary hits battle rages on. While WKST-FM held steady at No. 9, WBZZ-FM dropped out of the top 10 this time around at 11th place. However, in terms of "cume" (cumulative), or total number of listeners, WBZZ still ranked fourth among total listeners.

Among 25- to 54-year-olds, the top 10 stations (in terms of average quarter-hour) were WDVE, WDSY-FM, WZPT, WXDX-FM. KDKA, WWSW-FM, WSHH-FM, WRRK-FM, WLTJ-FM and WBZZ.

The top 10 morning shows for this age group: WDVE, WXDX, KDKA, WDSY, WZPT, WRRK, WWSW, WSHH and WBZZ tied for eighth place, WLTJ and WEAE-AM.

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