On the media: Murray sets Twitter U.K. record

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Turns out, Andy Murray is an even bigger hit than the Spice Girls.

The new Wimbledon men's champion was aces with second-screeners and was mentioned in a Twitter U.K. record of 120,000 tweets per minute during the crucial last games of his victory Sunday over Novak Djokovic.

The previous record was 116,000, when the Spice Girls reunited for the closing ceremonies of the 2012 Olympics in London. Mr. Murray, who has a strong presence on social media, tweeted, "Can't believe what's happened!!!!!!!" shortly after the victory, which was retweeted more than 90,000 times within the hour.

By Monday morning, he'd picked up 131,000 new followers.

A firestorm of controversy arose -- and rightfully so -- when The New York Times tweeted an online story proclaiming Mr. Murray and England's rule. Mr. Murray is a Scot and is adamant about defining his nationality.

It had been a long wait -- 77 years -- for Britain to celebrate a men's champion. Headlines in the U.K. and abroad hailed the new winner as "historic," although this didn't sit well with many who pointed out there have been four women's champions in that time.

"Murray is indeed the first Brit to win Wimbledon in 77 years unless you think women are people," tweeted feminist writer Chloe Angyal.

On television the match also generated great interest. According to Nielsen Fast National data, it drew 2.46 million viewers for a 1.7 rating. This was down in viewership from 3.93 million in the 2012 finale, when Mr. Murray lost to Roger Federer, but it was still the second-highest rating for a tennis broadcast on ESPN.

• More than 1,000 members have signed up to collaborate on a free, beta version of "GameSprout," a video game offering from Pittsburgh's SchellGames. More than 180 game ideas from users of varying levels of game design expertise have been submitted through the site, www.gamesprout.com.

"We really want to develop a robust community, filled with novice and experienced game designers, programmers, artists and more," said Jesse Schell, founder and CEO of the South Side-based company.

• North Versailles-based Broadcast Communications Inc. has purchased three western Maryland radio stations that were in receivership. The company, which already owned WKFB-AM 770, WKHB-AM 620, WANB-AM 1210 and WKVE- FM 103.1, closed on the deal July 1.

Broadcast Communications president Robert Stevens said the formats will not change for the new stations: WMSG-AM 1050 (classic rock hits), WWHC-FM 92.3 (country) and WKHJ-FM 104.5 ('80s, '90s, 2000s).


Maria Sciullo: msciullo@post-gazette.com or 412-263-1478 or @MariaSciulloPG.


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