WQED's board approved a five-year strategic plan Thursday.
The unanimous vote was met with applause and a minor chorus of "hallelujah."
Part of the plan is anticipating "what media means today," said Deborah Acklin, president and CEO of WQED Multimedia, and the public station has an eye toward enhancing its Web offerings.
This will involve the creation of a Center for Innovation and Entrepreneurship in Public Media.
"It's still being designed. One of the things we realized that we had [were] pockets of innovation throughout the company," Ms. Acklin said, citing WQED's "iQ Kids" programs, the station's surprisingly vigorous Showcase channel as well as "some things to do with membership that are not yet best practices in nonprofits but we are experimenting with."
She described it as the pot in a test kitchen.
"We test it with our own air and our own people, and then we say, 'All right, here it is.' It becomes available to the system."
An example might include the Showcase digital channel -- a 24/7 broadcast of pledge-drive content including cooking shows, concerts and Rick Sebak specials -- which is generating about $16,000 a month since it launched in November 2011.
"Of course, they are pledging for premiums, but the big deal on that is about 70 percent of them are new members or members who have not been with us for several years and renewed their memberships," she said.
With the exception of a recent tryout by WVIA in the Scranton area, the channel is unique to WQED.
The board also received an update on "The Ground on Which I Stand," a documentary about playwright August Wilson. Production for the joint venture with "American Masters" has been shooting on both coasts with recent interviews including James Earl Jones, Charles Dutton and Viola Davis. Sam Pollard is directing the documentary, which is slated to air in fall 2014.
The board also approved the creation of an LLC between current incubator partners WQED and Steeltown Entertainment.
Correction/Clarification: (Updated April 26, 2013) The location of WVIA was misidentified in an earlier version of this story.
Maria Sciullo: firstname.lastname@example.org or 412-263-1478 or @MariaSciulloPG.