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Video: Steelers have largest female fan base in NFL
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produced by Melissa Tkach
Pittsburgh Post-Gazette
The Steelers have known for years their fan base included countless women - that was evidenced by all the pink official team jerseys they sell and the hundreds who attend their female training camp each summer.
Now the Steelers have proof that, when it comes to building a female fan base, Pittsburgh does it better than any other NFL market.
Viewers using Macintosh computers are encouraged to download this video in Quicktime format. It is available in one broadband size, large.
According to a Scarborough Sports Marketing survey of 220,354 residents in 75 United States markets conducted last year, Pittsburgh has, by far, the largest base of NFL fans who are women.
Pittsburgh is the runaway leader, with 34 percent of the women living in the Steelers' market identifying themselves as fans. Green Bay was second with 29 percent, but no other market surveyed had even one-quarter of its women identify themselves as fans.
Related readers' forum:
Why do women like the Steelers?
Questions or comments on this presentation may be sent here. The video was taken by Annie O'Neill and produced by Melissa Tkach.
First Published September 13, 2007 2:05 pm
