Mean Joe's famous jersey given new twist in TV spot
Steelers great Joe Greene makes a comeback with another Super Bowl commercial. This time, the Coke bottle is replaced with a container of Downy Unstopables laundry product.
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INDIANAPOLIS -- Three decades after his Coke commercial won advertising's version of the Oscar, Joe Greene and his No. 75 Steelers jersey make a comeback in another Super Bowl spot on television.
The new commercial relies heavily on the old one, only the Coke bottle has been replaced by a container of Downy Unstopables laundry product. And Greene's sweaty jersey plays a different kind of role in this one. [See commercial here on YouTube.]
"It's a remake of the Coke commercial," Greene said Friday at the Super Bowl media center, where he was promoting the new spot. "There's a lady playing the kid, Amy Sedaris; she gives me a bottle of the Downy Unstopables. She sees my dirty jersey draped over my shoulder and she offers her help."
The commercial will be shown Sunday on NBC's Super Bowl pregame show, between 5:30 and 6 p.m.
Greene, the Steelers Hall of Fame defensive tackle and now a special assistant in their personnel department, said he enjoyed the latest opportunity which came 32 years after his famous Coke commercial was shown during Super Bowl XIV.
That commercial won a Clio for the best ad of 1980.
"They did a good job," Greene said of the one-day film shoot at a baseball field in New Jersey. "They were trying to match the old commercial, historically."
In the commercial, "I'm 30 years removed from it and I'm wondering, 'Why am I here?' It was eerie because the tunnel looked like the tunnel in the Coke commercial we did in upstate New York. They were trying to match the footage, everything except the product change -- and I'm 30 years older and the kid is a lady. I enjoyed doing it. I felt good about it when I left."
First Published February 4, 2012 12:00 am