Demand booms for stevia and agave nectar sweeteners
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If you haven't heard of agave nectar or stevia, chances are you will before the year is over. The two sweeteners are showing up in cocktails, bottled drinks and a host of other products.
The market for both is exploding.
According to a report by the market research firm Mintel, sales of stevia were close to $100 million for the year ending July 2009. The company estimates that by the end of 2011, the U.S. ingredient market for stevia could reach $1 billion.
Stevia is extracted from the leaves of a South American herb. Like its counterparts in the blue and pink packets, stevia is calorie-free. (Stevia comes in green or green and white packets). But unlike the others, stevia is a plant-based sweetener, not an artificial one.
In December 2008, the U.S. Food and Drug Administration approved the use of rebaudioside A or reb-A, a derivative of the stevia plant, for use in foods and beverages in the United States, provided it is at least 95 percent pure. Reb-A is 300 times sweeter than sugar.
Stevia sweeteners were launched under the Truvia and PureVia brands and are widely available in supermarkets.
Soft-drink companies were among the first to hop on board, using reb-A, sometimes in combination with sugar, to create drinks that can make the "all-natural" boast, while containing fewer calories. Coca-Cola launched three of its Odwalla juices sweetened with Truvia. PepsiCo partnered with Whole Earth Sweetener Co. to launch the PureVia brand, which Pepsi is using to sweeten its SoBe Lifewater products.
Kelly Reed, a clinical dietitian and coordinator of the diabetes center at Akron General Medical Center, said stevia is appealing because it is derived from a plant, as opposed to being a laboratory creation.
She said many of the diabetics she counsels have discovered Truvia and PureVia since the sweeteners received FDA approval, and most are pleased. Some detractors claim it has a licorice-like aftertaste, but Reed said she hasn't heard any complaints.
In fact, Ms. Reed said Truvia is probably as popular as Equal or Splenda among her patients as a sweetener for beverages such as coffee and tea.
Because of its extreme sweetness, Ms. Reed cautions users to go easy at first. Both makers claim one packet equals the sweetness of two teaspoons of sugar.
While both Truvia and PureVia offer recipes for desserts using their products, Ms. Reed said she expects it will take a while before Splenda is unseated as the baking favorite for noncaloric sweeteners.
Agave nectar is the other natural sweetener that is making a splash in the culinary world. Agave is syrup from the same Mexican plant that gives us tequila. While not calorie-free, it is an all-natural sweetener like honey and boasts a low glycemic index, which makes it a more healthful alternative.
Having a low glycemic index means that agave takes a longer time to convert to glucose in the body, which is good for maintaining steady glucose levels.
However, Ms. Reed cautioned that agave is still a sugar, so diabetics need to watch it as carefully as they would sugar, honey or any other carbohydrate.
Ania Catalano, a Connecticut-based whole foods chef and author of the 2008 cookbook "Baking With Agave Nectar: Over 100 Recipes Using Nature's Ultimate Sweetener" ($15.99 Ten Speed Press), said that unlike honey, agave adds sweetness without adding its own flavor.
Here are two of her favorite cookie recipes that call for agave nectar:
- 1/4 cup oat flour
- 1/4 cup barley flour
- 1 cup raw almonds, ground to a fine meal in a food processor
- 1/4 cup light agave nectar
- 1 teaspoon ground cinnamon
- 1 tablespoon canola oil
- 1 tablespoon unsalted butter, at room temperature
- 2/3 cup light agave nectar
- 2 large egg yolks
- Juice and freshly grated zest of 2 lemons
- 1/2 cup barley flour
- 1 cup evaporated skim milk
- 3 large egg whites
Preheat the oven to 350 degrees. Lightly oil an 8-by-8-inch baking pan with canola oil spray. To make the crust, mix all the crust ingredients together in bowl. Press the crust mixture into the prepared baking pan and bake for 15 minutes, or until slightly browned. Set aside.
To make the topping, in a large bowl whisk together the butter, agave nectar and egg yolks. Add the lemon juice, lemon zest, flour and evaporated milk. Whisk until well blended. In a separate bowl, beat the egg whites with an electric mixer set on medium speed for 1 to 2 minutes, until stiff (but not dry) peaks form. Gently fold the egg whites into the lemon mixture until combined. Pour the mixture over the prepared crust and bake for 25 to 30 minutes, until the top begins to turn golden and the filling is set. Remove from the oven and cool on a rack completely before cutting into bars.
Store covered in the refrigerator.
Makes 16 2-inch bars.
-- "Baking With Agave Nectar: Over 100 Recipes Using Nature's Ultimate Sweetener" by Ania Catalano
- 1/2 cup nonhydrogenated butter substitute (see note)
- 1 cup light agave nectar
- 1 teaspoon vanilla extract
- 1/2 cup firm silken tofu, pureed smooth in a food processor
- 1 cup sprouted spelt flour (see note)
- 1/2 teaspoon baking soda
- 1/2 teaspoon sea salt
- 1 teaspoon ground cinnamon
- 1/2 teaspoon ground cloves
- 1/2 teaspoon ground nutmeg
- 3 cups regular rolled oats (not quick cooking)
- 1 cup walnuts, chopped, optional
- 1 cup raisins, optional
- 1/2 cup nonhydrogenated butter substitute (see note)
- 1/3 cup plus 1 tbsp. light agave nectar
- 1/3 cup unsweetened soy milk powder (see note)
- 1 teaspoon vanilla extract
- 1 teaspoon maple extract
Preheat the oven to 350 degrees. Line two baking sheets with parchment paper.
To make the cookies, in a large bowl using an electric mixer set at medium-high speed beat together the butter substitute, agave nectar and vanilla extract until fluffy, about 1 to 2 minutes. Add the pureed tofu and mix until blended well. Add the flour, baking soda, salt, cinnamon, cloves, nutmeg, and oats and stir well. Fold in the walnuts and raisins if using. Drop the batter by heaping tablespoonfuls onto the prepared baking sheets. Using the back of a spoon, flatten slightly and shape into circles. Bake for 12 to 15 minutes, or until lightly golden. Let cool completely on cooling racks.
To make the filling, in a large bowl using an electric mixer set at medium-high speed beat the butter substitute until softened and fluffy, about 1 to 2 minutes. Add the agave nectar and continue to beat well. Add the soy milk powder, vanilla extract and maple extract and beat on high, scraping down the bowl to incorporate all the ingredients. Continue to beat until the filling is light and fluffy.
To fill the cookies, spoon 1 or 2 tablespoonfuls of filling on the bottom (flat side) of one cookie. Top with a second cookie, bottom side on the filling. Wrap individually in plastic wrap and refrigerate for up to 5 days or freeze in plastic freezer bags for up to 3 months.
Makes 1 dozen cookies.
Note: These cookies are vegan. The specialty ingredients in this recipe are available at health food stores.
--"Baking With Agave Nectar: Over 100 Recipes Using Nature's Ultimate Sweetener" by Ania Catalano
First Published February 21, 2010 12:00 am
