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Penn State alumni magazine tackles scandal
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Cover of latest Penn Stater, the PSU alumni magazine. The issue examines and chronicles the Jerry Sandusky child sex abuse scandal and its effects on Penn State.
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Penn State University's alumni magazine, showing up in nearly 130,000 mailboxes this month, has dedicated its latest issue to the Jerry Sandusky scandal, from a funereal all-black cover lamenting "our darkest days" to several photo montages to 38 pages examining the most traumatic event in school history.
For the glossy bimonthly magazine, it became increasingly clear as events unfolded that tackling the arrest of the high-profile former football coach on charges that he molested boys would require devoting an entire edition to the ugly situation.
"It was just too big not to cover thoroughly," Tina Hay, editor of The Penn Stater and a 1983 university graduate, said Monday.
Influencing that decision was the fact that the fallout from the scandal far exceeded Mr. Sandusky's alleged crimes. It encompassed claims that other administrators knew about the sexual assault allegations but failed to report them, national media attention, the toppling of former Penn State president Graham Spanier and the ouster of legendary football head coach Joe Paterno.
While some university publications tend to act as boosters, Ms. Hay took pride in producing an issue that she felt honestly covered a divisive, controversial and incendiary topic.
"This is a big issue in our field. Editors talk about this all the time: wanting to be able to report candidly about what's taking place on their campuses. And some alumni magazines are more capable of doing this than others. There are some courageous alumni magazines out there and others that wouldn't touch this with a 10-foot-pole."
Ms. Hay considers The Penn Stater to be in the former category. She acknowledges that the magazine is not totally independent; it is published by an alumni association that reports, in part, to the university.
But no content was censored other than a single essay that the administration said had factual problems, and no one, as Ms. Hay said, "interfered."
"Penn State felt comfortable taking this issue on headfirst because we have a great deal of confidence in the institution and its future," said Rodney P. Kirsch, senior vice president of development and alumni relations, who ultimately oversees the magazine.
When news of Mr. Sandusky's arrest broke Nov. 5, editors were tinkering with the idea of a cover story on great concert memories at Penn State. That quickly changed.
Ms. Hay and her staff of seven hammered out a plan to create an issue that was "thoughtful," "reflective" and "even-handed." While lacking a newspaper's hard edge, the magazine confronts the scandal and tries to remain pertinent despite not having the latest twist and turn in the saga.
Staffers solicited "mini-essays" from alumni and faculty members, eliminated most regular features and broke down the issue into five sections that covered topics such as "Understanding Child Sexual Abuse" and "What Joe Paterno Leaves Behind."
Following a letter from Ms. Hay introducing the issue -- "Like everyone else," she wrote, "we were revulsed by the news, horrified by the prospect of young boys harmed physically and emotionally" -- there were three pages of alumni comments, a timeline of the scandal and 22 short articles.
Before anyone even gets to the content, though, there is the arresting cover -- a jumble of black letters (as if the letters in "The Penn Stater" had collapsed) on a black background surrounded by a black frame with the words "Our Darkest Days" in white.
Carole Otypka, the magazine's art director, came up with the concept.
"I think she was trying to capture symbolically what a lot of alumni were feeling, especially in those first few weeks, which was a sense of collapse, murkiness, confusion and a need to rebuild," Ms. Hay said.
"In fact, I said to her at one point, 'People are going to have a hard time seeing the letters. They're going to have to hold it to the light.' She said, 'That's my point. It's a confusing situation.' "
Perhaps the alumni publication that most recently has had to grapple with such a significant issue is Duke Magazine, which published a story titled "A Spring of Sorrows" in 2006 about the false rape accusations against three Duke University lacrosse players, said Rae Goldsmith, vice president of advancement resources for the Council for Advancement and Support of Education.
It, too, had a memorable cover depicting a haunting, empty lacrosse net with a green field in the foreground.
Not only does The Penn Stater's take on the Sandusky scandal help establish credibility among its educated readership, by not brushing off such a high-profile disaster the school might be rewarded by appreciative donors.
"The amount of time spent reading the magazine directly relates to the level of engagement you have with the institution, which in turn directly relates to fundraising goals. We know that people who are more engaged with their magazines are more likely to be donors," Ms. Goldsmith said.
Ms. Hay said sentiment so far is running 3-to-1 in favor of the issue and its cover.
"The people who are not happy about it, some of them feel as though we took the alleged actions of one man who wasn't even a university employee at the time and way overreacted to it," Ms. Hay said.
Count Daniel Byrd among those who had mixed feelings. As president of the Penn State Alumni Association's Greater Pittsburgh Chapter, Mr. Byrd, 44, of Hampton saw good and bad in the issue.
"Obviously, they had to address it. The articles are actually very good," Mr. Byrd said. "But I think there's still a feeling it's a bit of an overkill with the cover and everything."
First Published January 10, 2012 12:00 am
