Majestic Star becomes Rivers Casino
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So long, Majestic Star. It's the Rivers Casino from now on.
That's what the group led by Chicago billionaire Neil Bluhm has decided to name the Pittsburgh casino, an acknowledgement that the $800 million slots parlor will be only a stone's throw from the confluence of the Allegheny and Monongahela into the Ohio.
The new name was a secret until Tuesday, when it was divulged in briefing materials on casino signage and site amenities provided to city planning commission members.
After the news broke, Dan Fee, spokesman for Holdings Acquisition Co., the new owner, confirmed in a statement that the group had "preliminarily selected" Rivers Casino as the name.
"We selected the name because it reflects the integral role the rivers have had in shaping Pittsburgh's history and character. We believe our location and development along the Ohio River is as unique as Pittsburgh," he said.
"We considered all viable names. At one point, there were literally dozens of options. We wanted something that reflected Pittsburgh and we think we picked a good one," Mr. Fee said last night.
Early on, the owners had considered running a contest to select the name but decided against it because of "logistic, legal and trademark concerns," he said.
The group headed by Mr. Bluhm decided to rename the casino after taking control from Detroit businessman Don Barden, who was unable to get permanent financing for the project, causing work to stop at the site for nearly eight weeks.
Mr. Barden had planned to christen the slots parlor Majestic Star, the name given to his casino chain.
The casino is on schedule to open in August.
First Published November 20, 2008 12:00 am