New McCandless Crossing to get all-digital movie theater
Share with others:
Cinemark will build a 12-screen, all-digital movie theater at McCandless Crossing, the Texas-based exhibitor announced today.
It is scheduled to open in fall 2012 and feature stadium seating, wall-to-wall screens, all digital projection and enhanced sound systems and a Cinemark XD Extreme Digital Cinema auditorium. The lobby will feature self-serve concession stands, similar to Cinemark's theater in Robinson.
The news could mean a death knell for the former Showcase Cinemas North, now operated by Rave Cinemas and located on a plot of land that is for sale.
McCandless Crossing is near UPMC Passavant Hospital, LaRoche College and McKnight Elementary School and north of Northway Mall and Ross Park Mall along McKnight Road.
The new theater will feature Cinemark's NextGen design concept. This will be the fourth location for the chain, with others in Robinson, the Galleria at Pittsburgh Mills in Frazer and in Center Township, Beaver County.
"Cinemark currently operates three theaters and 46 screens in the Pittsburgh MSA," Alan Stock, Cinemark's chief executive officer said in a press release.
"The new Cinemark XD Extreme Digital Cinema auditorium will be the second in the Pittsburgh area. The XD auditorium is the largest in the theater complex and offers a complete entertainment environment featuring a wall-to-wall and ceiling-to-floor screen, plush seating and a custom JBL sound system with higher end components and 7.1 capable digital surround sound."
Cinemark will also feature online "Print at Home" ticketing, available at www.cinemark.com, that will make it easy for patrons to purchase tickets in advance from the comfort of their home or office.
"Cinemark's project will kick off McCandless Crossings' entertainment portion of the development which will include specialty retailers, a high-end grocer, sit-down restaurants and new residential units," Kevin Dougherty, president of AdVenture Development, said in a press release.
First Published March 31, 2011 2:13 pm
