New tech companies put a priority on sustainability
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In early 2010, a South Side-based search engine optimization company called Eyeflow decided to complete an image overhaul.
Their particular method of optimization -- a process that helps companies rank higher on Google search results -- focused on spreading links through sign-up directories or tapping specific keywords.
In other words, Eyeflow specialized in "organic" growth on the Internet.
It'd be an understatement to say the company seized that term in its new image campaign.
Now Eyeflow has a leaf for its logo, and its website features every gradation of green imaginable.
"When they look at our marketing, a lot of people think we're a landscaping company," said founder Phil Laboon.
That a local technology company would opt for a sustainability motif in its marketing campaign underscores how green practices in the technology industry have become not only pervasive, but expected. Long revered for the technology companies that seemed to rise from the ashes of smokestacks, Pittsburgh and its priority of sustainability seem to be second nature thanks to the business models of new companies and the financial priorities of old ones.
Relatively young companies in Pittsburgh already have found ways to capitalize on the sustainability movement, proving you can go green without going in the red.
Of the technology sectors, energy technology saw the biggest percent increase for the number of local companies from 2005 to 2007, reported the 2009 State of the Industry report by the Pittsburgh Technology Council.
When young start-up companies approach major investors such as Pittsburgh-based Innovation Works, sustainability is "a given," said director of community development Terri Glueck. Innovation Works has invested more than $40 million in more than 120 start-up companies since 2000.
First Published March 16, 2010 12:00 am
