Commentary: Sustainable thinking a proxy for good management
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Pittsburgh is creating a global model for "sustainable prosperity," one that rides out rapid swings in the economy. The region's remarkable transformation has become an international curiosity. Last year's G-20 Summit helped re-introduce Pittsburgh to the world. Now another global accolade has come our way. The United Nations appointed Pittsburgh North America's host for World Environment Day on June 5.
Clearly we are getting some profoundly important things right. And we strengthen our positive reputation by acknowledging challenges and reforms are still needed.
The Heinz History Center's newest exhibition, Pittsburgh: A Tradition of Innovation, hits the mark regarding our competitive edge, as innovation is a precursor of sustainable development. In the international competition for the good life, advantage is found in being adept at seeing challenges and opportunities well in advance and being proactive.
Cultivating the ability to correct course, innovate and learn is critical to sustaining -- to being around for another day. Businesses, communities, and regions hasten their success by cultivating this capacity. It's no surprise sustainability is paying off as consumers, markets, employees, investors, etc. line up to favor businesses that are good stewards of people, planet and profits.
Central to Pittsburgh's example is the pivotal role restoration of nature and corporate social responsibility is playing on the road to economic recovery. We are now recognized globally as a green leader. The quickening pace of "going green" is true to our tradition of innovation. Particularly during this tough economy, real savings and other material benefits result from increasing energy efficiency; recycling and reusing; and adding more jobs in response to consumer demand for environmentally benign new products and industries.
First Published March 16, 2010 12:00 am
