Texting: The fat finger phenomenon = accidental clicks on mobile ads
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Think mobile phone users are so attracted by ads that they're intentionally clicking on many of them? Think again.
While clicks of ads are higher on mobile phones compared with those on desktop computers, many of these can be attributed to a fat finger problem, according to GoldSpot Media, which surveyed ad views.
Indeed, up to 38 percent of clicks on static banner ads and 13 percent of clicks on other types of mobile ads were caused by the small screen mixed with clumsy hands and hard-to-avoid ad placements.
They could tell these were accidental because engagement lasted less than 2 seconds -- the users went immediately back to their original site after they realized they had made a mistake.
Even when the mistakes were taken out of the total ad views, clicks on mobile ads are 10 times higher than those made on the desktop, according to GoldSpot Media.
First Published November 25, 2012 12:00 am