Groupon takes time to draft IPO plan
CHICAGO -- Timing is everything when it comes to the daily-deal model popularized by Groupon Inc.: Grab the online discount before it expires. When it comes to an initial public offering, however, the rapidly growing Chicago-based startup may find it has the time to craft a strategy.
With new competitors launching regularly in the online deals space, even amid chatter about group-buying fatigue, a debate is brewing about the optimal time for Groupon to hold a public offering -- and how much an IPO would be valued.
"My personal opinion is there's no such thing as an IPO window," said Lise Buyer, founding principal of the Class V Group, a California firm that advises companies on IPOs. "If your story is good enough, if your numbers are strong enough, if your management team can tell a story that is compelling, investors in most circumstances will buy whether it's August or March. As long as institutions aren't experiencing massive cash outflows, they'll be interested in the story."
Those factors seem to be clicking into place for Groupon.
The company's feverish pace of growth has earned it some 50 million subscribers in 44 countries since its launch in November 2008. It has seen its valuation soar after it turned down Google Inc.'s multibillion-dollar bid in December. The company added Starbucks Corp. CEO Howard Schultz to its board in February. Hundreds of competitors, from LivingSocial to Jewish-themed Jewpon, have sprung up in the past two years.
On the product side, Groupon has expanded from a single daily deal per city to discounts with national retailers and targeted offers based on purchase history and ZIP code. It also launched a self-service platform for merchants to reach consumers directly.
With Groupon perched as the dominant player in social commerce, industry observers say the likelihood of the company going public this year is high, making the biggest question one of timing.
The company declined to comment, but told the Chicago Tribune in December that it would make its decision in 2011.
Groupon has already hit many of the milestones that typically motivate a company to go public: a well-known brand name, an ample war chest and the ability to let investors cash out. In January, Groupon completed a $950 million round of funding, with part of that money providing payouts to early investors and stockholding employees.
Gabor Garai, a partner at Foley & Lardner in Boston who heads the law firm's private equity and venture capital practice, said going public creates a "competitive barrier," giving a company even more power to defend its intellectual property and expand its business. Mr. Garai noted that Groupon was evolving to incorporate new niches and features, such as targeting deals to mobile phone-toting consumers based on their location.
Going public would free more capital to pursue these kinds of strategies, putting Groupon further ahead of rivals.
"Groupon is going to have to constantly look forward," Mr. Garai said. "Frankly, being public gives them the kind of muscle where they can either build that stuff internally and acquire it, not just through add-on, complementary acquisitions of similar companies like they've been doing, but [through] what Google and Microsoft do, which is to do really breakthrough-type technological acquisitions that ... move them in the direction they need to move in."
Forging ahead as a public company also requires leadership with the experience and willingness to handle the relentless pace of quarterly earnings, regulatory filings and other duties that Groupon doesn't face as a privately held firm.
Last month, Rob Solomon stepped down as Groupon's president and chief operating officer. Although he didn't talk about an IPO, Mr. Solomon did tell Bloomberg News at the time that he was "not the guy who wants to run a 10,000-person company. I'm much better at the startup and growth stage."
First Published April 23, 2011 12:00 am