NBC uses the Olympics to hype new shows

August 5, 2012 12:21 am

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NBC's "Go On" isn't the only peacock network series getting an early premiere. The network, still mired in ratings doldrums, will attempt to win over viewers for its new programs by promoting them heavily during the Olympics and premiering some just as the games end, including:

"Animal Practice" (sneak peek Aug. 12 following Olympic Games closing ceremonies): Justin Kirk ("Weeds") stars in this comedy as a New York vet who loves animals -- he regularly plays poker with a capuchin monkey -- but doesn't interact as well with people. "Animal Practice" will debut in its regular 8 p.m. Wednesday time slot on Sept. 26.

"Stars Earn Stripes" (8 p.m. Aug. 13): This one isn't actually on NBC's official fall schedule; it's more of a placeholder, a show NBC executives hope to draw viewers to in order to promote all of their real fall series. Dick Wolf ("Law & Order") and Mark Burnett ("Survivor") team up to produce this reality competition that follows nine "celebrities" -- Dean Cain, Terry Crews, Nick Lachey, Todd Palin -- who compete in missions inspired by real military exercises.

"Grimm" (10 p.m. Aug. 13): Portland homicide detective Nick Burkhardt (David Giuntoli) continues to juggle his work duties with his personal responsibility to face off against ancient evil in the form of Grimm creatures. "Grimm," entering its second season, will premiere in its regular 9 p.m. Friday time period on Sept. 14.


First Published August 5, 2012 12:00 am

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