DC Comics set for super relaunch of superhero franchises

August 29, 2011 12:00 am
  • DC Comics will release "Justice League #1," with cover art by Jim Lee, after midnight Wednesday.
    DC Comics will release "Justice League #1," with cover art by Jim Lee, after midnight Wednesday.
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The first of DC Comics' super-sized relaunch of its superhero franchises hits stores at 12:01 a.m. Wednesday with "Justice League #1."

The comic book is by two DC Entertainment bigwigs, writer Geoff Johns and illustrator Jim Lee. "Justice League" is the first of 52 No. 1's that will launch in quick order, each with a simultaneous digital release.

"Comics fans and the mainstream media have been talking about this for months," wrote Andrew A. Smith, who writes the Captain Comics column for Scripps Howard News Service, of the release. "By necessity, when DC released its September solicitations to comic-shop retailers two months ago, the Catwoman was out of the bag."

The Justice League comic book, featuring Superman, Batman, Wonder Woman et. al, will get simultaneous digital releases at $2.99, the same as its print editions, for the first four weeks of release before dropping to $1.99 (add a dollar for oversized issues). "Justice League #1" will be offered as a $4.99 pack that includes a physical copy and an individual code for digital download.

Here's what's happening at some local comic-book stores to kick off the DC reboots:

• New Dimensions stores (Butler, Century III, Ellwood City, Cranberry, Pittsburgh Mills) are holding a "DC New 52 Launch Party" on Wednesday, with specials including 10 percent off new DC Comics and full credit for customers not satisfied with their "Justice League #1" purchase (the same will go for some of DC's "riskier" titles starting at #1).

• For those who can't wait, Phantom of the Attic on 406 S. Craig St. in Oakland will be open at 12:01 a.m. Wednesday with "Justice League #1" and "Flashpoint No. 5" available. Phantom of the Attic in Monroeville will be open from 11 p.m. Tuesday and sell the new releases from 12:01 a.m. to 12:30 a.m. Wednesday. Both stores will have drawings for sets of all 52 new titles.

• At Eide's Entertainment at 1121 Penn Ave. in the Strip, it will be business as usual except for a bigger order than most releases and the expectations of a big sales day.

Sharon Eberson: seberson@post-gazette.com or 412-263-1960.
First Published August 29, 2011 12:00 am

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