Sports authority approves financing deal for Heinz Field seats, auxiliary scoreboard
May 20, 2014 11:56 AM
A rendering of the elevated plaza and new 3,000 seats set for the south end of Heinz Field.
By Mark Belko / Pittsburgh Post-Gazette
The Pittsburgh-Allegheny County Sports & Exhibition Authority board today unanimously approved an agreement to add 3,000 seats and a second scoreboard to Heinz Field.
Under the deal, the improvements, estimated to cost $37.8 million, will be paid for by ticket revenue and the sale of personal seat licenses.
The Steelers hope to begin construction of the new seats in the south end zone in January or February and have them in place for the start of the 2015 football season. They will begin marketing the new club and general reserved seats late this summer. The team already has begun construction of the scoreboard in the northwest corner of the stadium and it should be ready in June.
No tax dollars will be used for the expansion, which will raise the stadium's south plaza closer to the main scoreboard and include restrooms and concession stands.
As part of the deal, the Steelers will impose an additional $1 ticket surcharge starting next year to help pay for future capital improvements at the stadium.
The SEA also will ask the Allegheny Regional Asset District to earmark $800,000 a year starting in 2019 to help fund future capital improvements at Heinz Field, PNC Park, Consol Energy Center and the David L. Lawrence Convention Center.
The deal with the Steelers on the expansion ends more than a year of litigation over the issue.
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