The Ridiculous Pass,” Snowshoe’s marketing campaign to attract new guests, was so successful a year ago that it is offering it again.
And it’s extending its season an extra weekend — to April 5-6 — when lift tickets will cost $40 to celebrate the resort’s 40th anniversary. The resort also is offering a buy-one, get-one lift ticket special that weekend. More on that in a moment.
“The Ridiculous Pass,” which cost $199 beginning Feb. 18 and now costs $299, entitles guests to unlimited skiing and snowboarding for the rest of this season and all of next season. There are no blackout dates.
The $299 cost, about half of what other resorts charge for a season pass, is the same for adults, teenagers, children 7 and older and members of the military. There is no charge for children 6 and younger and seniors 75 and older.
Spokeswoman Krysty O’Quinn Ronchetti said “The Ridiculous Pass” was “the brainstorm” of Snowshoe’s marketing department and has been “a game-changer” for the resort.
“Thousands of first-time-to-Snowshoe guests bought the pass last year and we’re on track toward having an even more successful pass sale this year,” she said.
‘“The Ridiculous Pass” is the best ski/snowboard deal out there,” marketing director Dave Dekema said.
“It’s too good to pass up. The value is ridiculous. For the price of what you might otherwise spend [on lift tickets] over a long weekend, you get to ski and snowboard” for at least five months.
Adult lift tickets this season costs $84 on weekends and $79 on weekdays. Adults visiting the resort Thursday through Sunday would pay $329 for lift tickets. If they had a $299 pass, they would save $31. If they bought a $199 pass, they would save $130.
Dekema said the resort originally was scheduled to close March 30 but its snow conditions “are prime for epic spring skiing and snowboarding. For the second winter in a row, we’re watching fantastic snow conditions building into March.
“This is a skier’s and snowboarder’s dream. We are beyond excited to offer our guests an extra big thanks for an outstanding winter season.”
In addition to the $40 lift tickets and the buy-one, get-one lift ticket special, the resort also will offer discounts on all lodging. The final weekend also will include live music, activities for families, outdoor grills, village games, pool parties and spring giveaways.
The resort has three ski areas on one mountain — Snowshoe Basin, Silver Creek and Western Territory. Its 14 lifts, including three high-speed detachable quads, serve 57 slopes and trails, all of which are covered by snowmaking.
The runs are rated easier (42 percent), more difficult (30 percent), most difficult (23 percent) and extremely difficult (5 percent). The longest run is 11⁄2 miles. The vertical drop is 1,500 feet in Western Territory. The resort’s 251 acres include 7 acres of glades and 26 acres of freestyle terrain for skiers and snowboarders.
The average annual snowfall is 180 inches. It has received 132 inches of natural snow as of Friday and more is expected this weekend. Its 4,848-foot summit elevation is the second-highest point in West Virginia.
For information, www.snowshoemtn.com or 1-877-441-4386.
One word too many
A billboard along the eastbound lanes of the Pennsylvania Turnpike designed to encourage snowsports enthusiasts to visit Seven Springs should read: “Great snow conditions ahead,” especially with all the natural and machine-made snow the resort has this winter.
So whose idea was it to insert “Caution” before “Great?”
Did it encourage the parents of some skiers and snowboarders to exercise caution by going some place else?
Larry Walsh writes about recreational snowsports for the Post-Gazette.