O'Bannon trial, Day 4, at a glance
Developments: Edwin Desser, the plaintiffs' expert witness on sports TV negotiations, testified that rights exist for names, images and likenesses in the licensing of games because there would be no contest without the players. He cited examples of deals with conferences, the NCAA and networks to show how the granting of rights process is detailed in agreements. NCAA attorney Kelly Klaus countered that the only rights transferred to them by players in the national letter of intent are for promotions, not games. The NCAA's expert witness, Neal Pilson, said "NIL rights" is not a term used in agreements, therefore they are not validated by the law.
Impact: "If the NIL of the athletes really had no value then why are they commercializing it? Why are they worried about making sure that the athletes never get a share of the revenue that's generated by them commercializing it? That's part of the hypocrisy in which they operate, of which they fully understand," said attorney Michael Hausfeld.
What's ahead: Dr. Daniel Rascher, professor and director of academic programs for the Sports Management Program at the University of San Francisco is set to testify.