With the goal of increasing revenues and keeping attendance up at Beaver Stadium in what acting athletic director David Joyner termed a "difficult climate," Penn State is encouraging fans to sign up for a five-year commitment to the school's Nittany Lion Club.
Members of the Nittany Lion Club receive points that help them secure season tickets and priority seating for Penn State football games.
This new program is being called the "One Team Commitment" and goes into effect for the 2013 athletic season. Fans who participate will annually earn double the points of someone who has not committed to the program.
"The changes this year are put into place with two goals in mind," Joyner said in a release. "One -- offer our fans additional, more appealing options in order to maximize the number of Nittany Lion fans coming to Beaver Stadium and cheering on our team each week, and two -- grow the revenues needed to maintain -- in an increasingly difficult climate -- the excellent competitive and classroom performance that Penn Staters everywhere expect."
As part of the STEP program, enacted in 2011, season ticket holders have had to donate extra money - ranging from $100 to $2000 - for each seat. In the release, Penn State also announced a lower financial requirement for 11,500 seats at Beaver Stadium and the addition of a new seating level for season tickets that requires $200 per seat.
Mark Dent: firstname.lastname@example.org; Twitter @mdent05