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On the Cover
FACEBOOK-ADS-VALUE (Undated) — Ever since it began selling ads 10 years ago, Facebook has been combating doubts about its value to marketers. Search engines like Google offer advertisers a direct link to people seeking out particular products, while television remains the dominant way to reach a mass audience. Now, Facebook claims, it can provide the best of both. Facebook, which made $1.5 billion in profit on $7.9 billion in revenue last year, sees particular value in promoting its TV-like qualities, given that advertisers spend $200 billion a year on that medium. By Vindu Goel.
HEPATITIS-DRUG-PRICE (Undated) — A new drug for the liver disease hepatitis C is scaring people. Not because the drug is dangerous, but because at $1,000 a pill, with total treatment per person typically costing $84,000, paying for it is straining the budgets of insurance companies and states. Critics have raised an outcry over Sovaldi, the costly drug; however, it cures around 90 percent of patients who take it. By Margot Sanger-Katz.
MORGENSON-COLUMN (Undated) — A new study by the Government Accountability Office, which tried to assess the value to banks of the implied guarantee by taxpayers, was roundly criticized due to its muddle of information. Weekly Wall Street commentary. By Gretchen Morgenson.
ECON-VIEW (Undated) — If we took effective countermeasures now, many of the threats posed by climate change could be parried at relatively modest cost. But a motley collection of myths might be deterring us. By Robert H. Frank.
MANAGING-BIAS (Undated) — How many times have you met people for the first time, perhaps in an interview or at a meeting, and made certain assumptions about them and then found out the assumptions were wrong? The good news is that while it may not be possible to eliminate bias, there appear to be ways to identify and navigate it. Preoccupations by Howard J. Ross.
With photos XNYT78-83.
INSECTS-AS-FOOD (Undated) — In December, Megan Miller left her job as the head of research and development for Bonnier AB, the global media company, and began working full time in the fledgling field of insect gastronomy. Miller and other American entrepreneurs believe protein-rich insects, and crickets in particular, are poised to ignite a quinoa-like food craze. By Claire Martin.
VOCATIONS-SOLAR-INSTALLER (Undated) — Rocio Farias, 32, a solar panel installer at the Chatsworth, California, office of SolarCity, says it’s satisfying to show people their electric meter going backward, sending power to the grid. Q&A by Patricia R. Olsen.
BULL-MARKET (Undated) — Whatever you call it, and despite a rocky few days for stocks recently, the benign economic environment has supported a long bull market, the main ingredients for which seemed to remain in place. Strategies by Jeff Sommer.
AUTOS-FORD-FIESTA (Undated) — The 2014 Ford Fiesta EcoBoost tests a hypothesis thus far unexamined on our shores: Will Americans pay a premium for a car with an engine block that’s the size of carry-on luggage? Review by Ezra Dyer.
With photos XNYT17-20.
AUTOS-FERRARI-365P (Undated) — The white 1966 365 P Berlinetta Speciale by Pininfarina is startling in many ways, with three-across seating — the driver sits in the center — being its most unusual feature and the reason for its nickname of Tre Posti. Luigi Chinetti, the car’s owner and son of Ferrari’s first U.S. importer, will be auctioning the car in California on Aug. 17. By Jim Motavalli.
With photo XNYT48.
AUTOS-SWEDEN-U.S. (Vasteras, Sweden) — It is hard to overstate how much Swedes love old American cars. Some say that there is more Detroit iron in Sweden than in the United States, and while there are few numbers to back that up, it’s certainly true that the Swedish fascination for Detroit slipped over into full-blown obsession a long time ago. By Vegas Tenold.
AUTOS-HARNESSING-HEAT (Detroit) — A number of automakers are researching ways to use wasted heat energy to produce electricity. The principle is simple: An electric voltage can be generated between two thermoelectric semiconductors held at different temperatures. By Paul Stenquist.
With photo XNYT24 and graphic.
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First Published July 31, 2014 8:00 PM