Pirates announce season ticket price increase for 2014
September 27, 2013 8:30 AM
Pirates fans stand in line for will-call tickets at PNC Park.
By Michael Sanserino Pittsburgh Post-Gazette
CINCINNATI -- The Pirates announced today they will increase season ticket prices for the 2014 season and have added a third tier to their pricing model, which puts a premium on some of the team's higher-profile home games.
The average ticket price in an 81-game season ticket package will be $18.32, up from $17.21 this year, for an increase of 6.4 percent. Despite the increase, the $18.32 average would be the fourth lowest average ticket price in Major League Baseball, according to Team Marketing Report, a publisher of sports marketing and sponsorship information.
The average MLB season ticket price this season was $27.48.
The increase in price was expected as the Pirates clinched their first winning season and first playoff appearance since 1992.
Last year, Pirates president Frank Coonelly said the team planned to incrementally increase season ticket prices to match other teams in the National League Central Division. The Pirates did not increase season ticket prices from 2002-11.
The team used a two-tier pricing model this season, charging more for Saturday night games and marquee matchups. The three-tier pricing model will allow the Pirates to charge more for games against the Boston Red Sox, opening day and Saturday night games in the summer. There will be 17 "Gold" games, the highest-priced tier, 12 "Black" games and 52 "White" games.
The Pirates had 23 sellouts this season, a PNC Park record.