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How to have a successful sale by owner
Saturday, May 01, 2010

If you want to get every possible dollar from the sale of your home this spring, it may be time to stick that "for sale by owner" sign out in the front yard.

In this difficult economic time, it may be the difference between profit and loss.

People who can sell their homes the "for sale by owner" way essentially are going to save 6 percent of the selling price, the money they would have paid real estate agents, says Greg Healy, vice president of operations at ForSaleByOwner.com.

But unless you're living in a model home, there are some things you should do well before you think about planting that sign in the yard this spring.

"It's a tough market," says Mr. Healey. "If you can get five or 10 people to come to your house, you don't want to turn them off because your place isn't ready."

Following these steps should increase your odds of FSBO success:

Once you determine who potential buyers are, you can craft a plan to market your home to them. Only 36 percent of homebuyers first learned of the home they bought through a real estate agent in 2009, according to the National Association of Realtors, so your approach may be to advertise on Web sites such as ForSaleByOwner.com, or to put up fliers in local neighborhoods. You can also use sites such as flatfeelisting.com or listbyownerinmls.com to list your home on your local multiple listing service, where buyers or their agents will see it. Determining your game plan now allows you to set up a realistic timeline and allocate sufficient funds.

Get a professional home inspection done early so you can identify problems that are almost certain to be discovered and have time to fix them. Even if you don't fix them, you can incorporate the knowledge of any problems into your pricing, Mr. Healy adds.

This is the time to make sure there are no liens against your property, says Piper Nichole, author of "The For Sale by Owner Handbook." Go to the county courthouse and ask for help finding any claims that have been filed. You may want to hire a title insurance company to do a search or even a real estate attorney who can help you clear up any problems.

Spend $300 or $400 to hire an appraiser, Mr. Healy says. In the current market, there's no room for wishful thinking about how much you can get for your home. Armed with a professional evaluation, you can price the home more accurately and show the appraisal to potential buyers as an official documentation of your home's value.

There's a wealth of information on the Internet about sale prices in your neighborhood to get you started, but you can learn a lot more by doing some literal legwork around your community.

"Walk around your neighborhood and go visit the open houses of similarly styled homes or properties," says Mr. Healy. "See if you'll really be able to sell against your competition."

The earlier you start the process, the more time you have to see how your home measures up before you put it up for sale. Then, you can either do some minor improvements or price accordingly.

Once you've had an inspection done and visited similar houses for sale, you can start on home improvements that will increase your chances of selling at a higher price.

"A lot of times the first thing potential buyers see is the outside of your house," says Ms. Nichole. "It can be a huge factor in whether they actually want to see the inside or keep on going."

Do a thorough yard cleanup and prune and trim bushes and hedges.

Tamara Holmes writes for bankrate.com. Reach her at editors@bankrate.com.
Doug Oster writes a blog, "Growing With Doug," exclusively at PG+, a members-only web site of the Pittsburgh Post-Gazette. Our introduction to PG+ gives you all the details.
First published on May 1, 2010 at 12:00 am
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