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Film Office's Oscar gala moves Downtown to Wilson Center
Sunday, January 31, 2010

Talk about your "Twilight Saga: New Moon" souvenirs.

A long, hooded red robe worn during scenes shot in Italy and a poster autographed by the Volturi vampires are among roughly 175 items that will be auctioned during the Pittsburgh Film Office's Oscar gala.

Russell Crowe, Denzel Washington, Jake Gyllenhaal, Anne Hathaway and Liam Neeson have signed DVDs of their famous films, including "Gladiator," "Brokeback Mountain," "The Devil Wears Prada" and "Schindler's List." Alex O'Loughlin, who starred in the cult vampire series "Moonlight," has donated an autographed photo while his castmates signed a "Three Rivers" script.

The silent auction also will feature signed Sidney Crosby, Evgeni Malkin and Ben Roethlisberger jerseys, a Steelers Super Bowl edition football inked by the quarterback along with six Super Bowl etched glass tumblers from Tiffany's.

The March 7 party, which has become a key source of funding for the film office, moves this year to the August Wilson Center for African American Culture, 980 Liberty Ave., Downtown.

As usual, though, organizers will roll out a red carpet, allow guests to watch a live broadcast of the Academy Awards from Hollywood, listen to the funk Motown band Soul Village, nibble from Pittsburgh restaurant food stations and toast the winners or losers.

Tickets, a portion of which is tax-deductible, are $250 for VIPs, which includes a 6 p.m. champagne reception, valet parking and three drink tickets; $125, includes admission at 7:30 p.m. and two drink tickets; or $75, if you buy six or more of the $125 tickets (drinks are separate).

"Lights! Glamour! Action!" marks its 10th year, as the office itself celebrates 20 years. The event is black tie-optional, and a guest came dressed as The Joker from "The Dark Knight" a year ago.

"Everybody can come, everybody can buy tickets," emphasizes Jessica Conner, assistant director of the film office. "A lot of times I hear people say that they always think this is a film industry party and every year, I try to get the message out that we want everybody to come.

"Anybody that loves movies, anybody that wants to watch the Oscars, come, come, come. They can buy tickets on our website, they can call the office," at 412-261-2744 or go to www.pghfilm.org.

The morning team from WZPT (also known as Star 100.7) will conduct interviews along the red carpet, and WTAE anchors Sally Wiggin and Michelle Wright will introduce a "Pittsburgh Stars" video of Pittsburghers reciting famous movie lines and hand out awards for the best performances.

The new venue "will allow us to go back to the days of being in a movie theater, so we'll actually have a dedicated theater for Oscar viewing, like we did when we were at Loews and SouthSide Works," in the party's earliest days, Ms. Conner said.

The telecast also will be available in two upstairs rooms, one where the band will play and one being turned into a lounge for those holding VIP tickets. Guests also can watch or participate in makeup sculpting demonstrations by the Douglas Education Center in Monessen.

The party comes on the heels of the most productive period in the office's history.

The year 2009 brought the TV pilots of "Three Rivers" and "Justified" to town along with the mixed martial arts movie "Warrior," the Gyllenhaal-Hathaway project "Love and Other Drugs," Mr. Crowe and Elizabeth Banks in the suspense thriller "The Next Three Days," and Mr. Washington and Chris Pine in "Unstoppable."

Dawn Keezer, film office director since 1994, estimates the nearly nonstop flow of work in 2009 will mean $104 million in economic impact once the paperwork is filed for the calendar year.

That would include crew wages, hotel rooms, car rentals, food and other expenses incurred in making a movie or TV pilot. In 2008, the impact was a little more than $60 million and in 2007, $18 million.

Since the office opened in early 1990, just as "The Silence of the Lambs" was wrapping production, the economic impact has measured $377 million (not including 2009). That accounts for 95 major film and TV productions.

The office, which employs four including Ms. Keezer, has an annual budget of $430,000 and is looking to supplement $110,000 from the Department of Community and Economic Development for the fiscal year ending in June.

"We normally get at least 25 percent from the commonwealth. We were cut back ... the party has to do better than ever," the director said, adding that the IATSE and Teamsters unions are supporting the office and event this year.

"I've got people scouting now for projects that should be coming once the weather breaks," said Ms. Keezer, who will miss the party for the first time because she is pregnant and unable to travel from California.

The weather, along with the holidays and delay in approval of the tax credit during budget wrangling, has meant a slower start. "I would think in March or April, we should see cameras rolling again in Pittsburgh."

Many of the silent auction items come from stars or directors who were in town in the past two years.

Also up for grabs: "The Road" poster signed by director John Hillcoat; "Zach and Miri Make a Porno" poster inked by Kevin Smith and Ms. Banks; various items from "House," including an autographed script and signed Hugh Laurie photo; airfare for two to New York and four VIP tickets to "The Daily Show with Jon Stewart"; airfare for two, hotel accommodations and four park hopper passes to Walt Disney World; along with other sports, health, fitness, dining, beauty, fashion and travel goodies still being assembled.

Movie editor Barbara Vancheri: bvancheri@post-gazette.com or 412-263-1632. Read her Mad About the Movies blog at post-gazette.com/movies.
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First published on January 31, 2010 at 12:00 am
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