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Some are tired of seeing Obama everywhere
Saturday, March 28, 2009

Barack Obama is everywhere.

He took questions in an online town hall meeting Thursday. He held a prime-time news conference Tuesday. He was on "60 Minutes" Sunday. Last week, he did "The Tonight Show with Jay Leno" and filled out his NCAA basketball tournament bracket sheet on ESPN.

Oh, the ubiquity of it all. Are we seeing too much of the 44th president of the United States?

"I don't believe that I have ever seen a picture of him in the Oval Office," said Gerry Simon, 50, of Peters. "Has he been there yet?"

He's acting as though he's still campaigning, said 29-year-old Aaron Pavkov,of Brentwood.

"It's not right and it's not presidential," he said. "In my mind, it's starting to diminish his polished image."

Bloggers, op-ed writers, cable news pundits, Sunday morning talk show types and regular folks have been discussing, debating and analyzing Mr. Obama's ubiquitous nature in recent weeks.

"Too much? You've got to be kidding!" said Jerry Schmitt, 58, of Highland Park. "I could see that guy every day, twice a day. He's a breath of fresh air after eight years of dumb and dumber."

Daniel Kirkwood believes the media view the presidency like a reality show they've begun to find boring.

"Didn't everyone complain that President Bush didn't give enough press conferences?" said Mr. Kirkwood, 23, a Washington resident and Pittsburgh-area native. "President Obama campaigned on being available. He said he'd talk to us and he is."

Jessica Byrd, a Chatham University student and former Obama campaign field organizer in Cleveland, agrees.

"He's trying to create a steady flow of communication between the administration and the public," said Ms. Byrd, 22, a political science/African-American studies major. "The only way to do that is to see his face and hear his voice."

Kathleen Hall Jamieson, a political communications expert at the University of Pennsylvania, doesn't believe Mr. Obama is overexposed. In today's fragmented media environment, different people obtain their news and information from different places. The audience he reaches on Leno is different from the audience he reaches in speeches before a Joint Session of Congress or on ESPN.

Hard-core news and political junkies, who watch all the cable shows and see lots of him, may think he's overexposed, Dr. Jamieson said. They either love him or hate him, but they aren't the audience he's after.

"The target audience is that vast swath in the middle," she said. "The audience that's able to be persuaded is the ESPN audience, the Leno audience and the national audience that watches him in prime time."

Mr. Obama is using his appearances and popularity to increase public understanding of his programs and reassure the country. His media blitz is similar to one former President Ronald Reagan embarked on early in his first term as he tried to move an ambitious and controversial economic recovery program through Congress, Dr. Jamieson said. Mr. Reagan gave a televised speech to the nation. He spoke before a joint session of Congress. He did an extended interview with Walter Cronkite.

"If he'd had Internet and cable, Reagan would have done the rest of what Obama is doing," she said.

First published on March 28, 2009 at 12:33 am