The North American Music Union festival, Pittsburgh's answer to Bonnaroo, will not be back for an encore.

The locally based American Eagle Outfitters, which presented the festival on the South Side last summer with headliner Bob Dylan, is moving away from such entertainment content.

"In 2009 we're focusing our marketing resources on the AE product itself, as it relates to fashion and value," said AE publicist Jani Strand. "We've cut back on most of our entertainment initiatives for this year."

NAMU was a two-day August festival in the parking lot near McCormick & Schmick's, curated by Anthony Kiedis of the Red Hot Chili Peppers with such bands as the Roots, Black Keys, Raconteurs and Gnarls Barkley.

Despite fears about traffic and other disturbances to the neighborhood, the festival seemed to go on without a hitch, partly because of fans arriving at different times.

"From an execution standpoint, and the level of talent, we were extremely pleased," Strand said.

With its inexpensive two-day ticket of $50, it was certainly was not a money-maker, but Strand said that was never the intention.

She said to stay tuned because "There's no telling what we might consider in the future."