The best advice most stock brokers give customers is "Don't try to time the market."

That is, don't think you can predict when it's best to get into and out of the stock market -- because you can't.

The same is true of the automotive industry.

Consider Kia, for instance. How could the company have known that the sport utility vehicle would tank at precisely the same time it introduces a midsize SUV.

And more's the pity, because the 2009 Kia Borrego is a better product than just about all the competition.

Borrego, which offers two-wheel and four-wheel versions, features two engine alternatives; one is a DOHC (double overhead cam shafts), all-aluminum 3.8-liter, 276-horsepower V-6 as well as Kia's first-ever, DOHC, 4.6-liter V-8 engine. Kia says they're the most powerful engines it has introduced thus far. And better still, these engines run on regular unleaded gasoline.

Gasoline mileage is rated at 15/22 for the V-8 with two-wheel drive, and 15/20 for the four-wheel-drive model; the V-6 gets 17/21 with two-wheel drive, and 16/21 with the four-wheel-drive model.

Borrego feature a full-time Torque-on-Demand system from BorgWarner for its four-wheel-drive models. The system uses electronic sensors to monitor road conditions and distribute power to the appropriate wheels.

The Borrego is easy to get in and out of, is comfortable behind the wheel and generally is just a good product. Don't miss it.

Prices start at under $27,000.