Viewers have greeted the broadcast networks' summer reality shows with a shoulder shrug and generally dismal ratings. Tonight ABC will try to entice its audience with two more -- "Wipeout" at 8 p.m., "I Survived a Japanese Game Show" at 9 p.m. -- neither of which was provided to critics for review.

Based on the success of CBS's "Million Dollar Password" -- it has the most viewers of any summer series to date -- NBC may have a better bet with tonight's premiere of another game show, "Celebrity Family Feud" (8 p.m., WPXI).

"Today" show weatherman Al Roker hosts this latest, hour-long "Feud," which features four dueling celebrity families each week. Tonight's premiere begins with the Ice-T ("Law & Order: Special Victims Unit") family taking on Joan Rivers and her clan. The winner of that first round takes on the winner of a second round, Wayne Newton's family vs. Raven-Symone's family.

"Family" is loosely defined. Rivers brings along her assistant and Raven-Symone's team includes the actors who played her parents on "That's So Raven." Future families playing the "Feud" include Kathie Lee Gifford (see Cody and Cassidy, all grown up!) vs. Dog the Bounty Hunter and cast members from "The Office" vs. "American Gladiators."

"America's curious about who the celebrity families are, who their people are," said executive producer Gaby Johnston. "They want to see who is a part of their lives. What do they look like? What do they talk like? That's what's kind of fascinating in this version of the show."

"Feud" gets off to an innuendo-filled start as Ice-T defends his wife's skimpy wardrobe, saying, "You don't buy a Ferrari and drive it around with a car cover on it."

"As long as no one checks under the hood," Roker adds.

"Watch your mouth," Ice-T shoots back.

And, they're off!

The game play is pretty much the same as on the syndicated "Feud" (12:30 p.m. weekdays, WPXI), with players guessing how Americans responded to a survey. But the innuendo-fueled topics seem designed to elicit wink-wink, nudge-nudge responses. Tonight's first category: "Name something that's slippery and hard to hold onto."

Ice-T's response gets bleeped, but Roker makes it clear what was said when he addresses the board, "Show me Capt. Winky!"

Other topics surveyed in the first hour:

• "Name an animal that women call their cheating boyfriend."

• "Name something you don't want to see your father wear."

• "Name something an older woman buys her boy toy."

Sexual innuendo is nothing new to game shows and it fits on something like "The Newlywed Game," but injecting it in "Family Feud" violates the spirit of the game.

"If you saw the answer, the answers were very clean up on the board," Johnston said in a teleconference last week. "It's what the people say."

But when the clue is "slippery and hard to hold onto," it's not a great leap to imagine what some of the dirtier responses might be.

"I think with celebrities, as opposed to regular families, you kind of need to make it slightly more enticing and humorous because we were going for humor definitely," Johnston said.

Roker also defended the show's tone.

"We're not going to do anything that's going to make anybody embarrassed because I've got kids and I hope they're going to be sitting down watching the show," he said. "We're going to be very careful about it."

Good luck explaining to young children what a "boy toy" is.