You'll be able to find the Jaguar stand at the auto show easily.

It will be the one where people are standing around a sleek, sexy sedan with their eyes popped out.

Jaguar's getting ready to pounce with an all-new luxury sport sedan, the XF, and it looks like it's going to be something else. Orders are now being taken by dealers, and the line -- likely a long one -- forms to the left.

And, yes, the car is that beautiful.

Jaguar, one of the more traditional of the luxury car brands on the market, has long known that it must offer more contemporary cars in order to garner more sales. But the company wants to do it the Jaguar way -- contemporary with a strong dose of heritage, tradition and British elan as well.

And that's just what the XF, which arrived in showrooms about a month ago, embodies.

Inside you'll find the same kind of crafted, fine materials that you're accustomed to seeing at Jaguar. But there are contemporary touches, such as phosphor blue halo illumination and interior mood lighting, and a starting-up process you have to see to believe.

As you hit the pulsing starter button, a cylindrical cast alloy transmission shift control rises from the console and into your palm. At the same time, the air vents on the dash rotate 180 degrees from their flush, "parked" position to their functional, open positions.

It's cool as all get-out, different from what anybody on the market is doing, and it's the kind of thinking that can really create indelible memories of a brand.

A lot of the controls, by the way, stay out of view until you need them, just as a way of keeping the look clean and contemporary. for instance, there's the rotating vents that revolve out of sight when not being used, a feature on the touch screen that allows mechanical buttons to be reduced to a discreet panel below the navigation screen, and other elements as well.

As for that mood lighting, you'll get to check out the blue glow around the switch panels, the rotary gear selector, start/stop button and electronic parking brake. You'll also see it in the header console, where it focuses softly on the center console in a soft, blue light.

Sounds out of this world, doesn't it?

There will be two engines, a 4.2-liter V-8 and a 420-horsepower supercharger engine. Fuel mileage is 17/23 or 18/26. Three trim levels will be offered: luxury, premium and supercharged. Base prices range between $49,200 and $62,200.